Alta Performance

About ALTA Performance

ALTA Performance manufactures and supplies the best MINI Cooper products available on the market today. ALTA produces a complete lineup of MINI Cooper parts that covers everything from performance modification to suspension upgrades and engine tuning. The company has been a pioneer and leader in the aftermarket performance industry since its inception more than 20 years ago. ALTA Performance will help take your vehicle to the next level and impress whether it be in daily driving, on the track, or at car shows. 

ALTA Performance uses only the finest materials and skilled laborers here in the United States, so you can rest assured that you are getting quality and value with every purchase. Its customer service, sales, and technical staff are always available to answer questions and guide you in the right direction. ALTA Performance considers it a privilege and honor to serve the automotive community.

History of ALTA Performance

ALTA Performance was founded in 1996 when owner Adam Taft, began to sell important performance parts from his parents’ architectural business in Beaverton, Oregon. Two years later, Adam rented space in a small retail store in an industrial part. It was at this point that ALTA Performance hired employees and began supplying inventory. Under the name ALTA Sports, it became the premier Honda tuning and aftermarket specialist in the Portland, Oregon area. 

In 2002, ALTA Performance started offering aftermarket Subaru products because the Honda market became oversaturated. The Subaru products were so popular that the company dropped all its other ones. Jeff Perrin joined the ALTA staff as an installer and tech; at this time, ALTA began manufacturing some Subaru parts under the PERRIN brand name. PERRIN and ALTA parts were selling like hotcakes and the company was forced to move once again to a larger warehouse. ALTA Performance added new vehicle lines to its portfolio like the EVO and Scion.

In 2007, ALTA Performance purchased a 25,000 square-foot facility in Hillsboro, Oregon. With room to grow, the brand could now add more production and office staff. For the first time since ALTA started manufacturing auto parts, it had a real showroom for local customers to visit and an in-house dyno for testing and tuning. Today, ALTA Performance continues to grow and has come a long way since its inception in 1996, where all of its inventory literally fit on a baker’s rack. 

ALTA Performance at Vivid Racing

If you are looking to add some oomph to your MINI vehicle, you have come to the right place. Vivid Racing carries an extensive lineup of ALTA Performance parts, including air filters, antennas, cold air intakes, blow-off valves, handling arms, garage mounts, exhaust kits, intercoolers, turbo hoses, sway bars, and more! If you have any questions about the products listed above or need help finding an item, please contact our specialized sales team at (480) 966-3040.